WE ARE
AN lntegrated
experlentlal agency
our work
INDRIVE
LAYITA
KHAYELITSHA
Built on the insight that amapiano was the fastest growing genre in South Africa we created a campaign using upcoming musicians Khanyisa, Ice Beats Slide & Sbuda Ma Leather to help us taken on the challenge to light up Khayelitsha, an area where inadequate lighting has a history of creating unsafe spaces for residents. For every 2000 streams of the song, inDrive would donate 1 solar light to a community in Khaylitsha helping light up the streets and walkways.
RED BULL
HIT THE STREETS
We created an asset for Red Bull that was able to activate on the ground and online which proved vital over 2020 lockdown. Over 4 years we created multiple experiences, bringing Street Fighter to life including shutting down streets for consumers to experience the world of Street Fighter (and later, Tekken) with a space for the local qualifiers for Red Bull Kumite, the global Street Fighter championships.
CIPLA
PURGOLENE
We developed a concept that brought the print ad to life by placing the clown in eerie locations on Halloween with the intention of scaring the sh#t out of people. We started in the Cipla office, letting staff know Purgolene had launched most unexpectedly, by scaring the sh#t out of them.
We then took our idea to Cape Town, scaring consumers and letting them know Purgolene was behind this through our moving billboards. In-Store we created innovative moving POS to further get our consumers attention using lenticular printing to make our prints come to life as you walked by.
OUR PROCESS
LlSTEN
CREATE
AMPLlFY
OUR CLlENTS
